Vip Forex

[nemarampunavat]

Using Pinterest to build your brand, business or following

 

If you’re a creator or entrepreneur, you’re probably already on social media platforms like Facebook, Instagram and TikTok. But what about Pinterest?

 

Using Pinterest to build your brand or following might not be the first platform you think of, but it’s one that has gone the distance. Pinterest has continued to grow since it launched in 2010 and now receives over 400 million monthly users.

 

Simply put, Pinterest is a discovery platform where users can find inspiration and ideas for their interests. It’s also a platform people gravitate to when they want to shop — users might make a Pinterest board when planning for their wedding, or visualizing a new wardrobe.

 

In fact, 89% of the Pinterest audience say they use the platform for purchase inspiration. So if you’ve got a product to sell, particularly a visual one, it really makes sense to be on Pinterest.

 

But even if you’re not selling a product just yet, Pinterest can still be a great tool. Here’s what you need to know about using Pinterest to build your brand or following.

 

Pinterest for your brand

Planning and visualizing your brand

 

Are you still in the planning stage of launching your business? Pinterest is a great place to collect ideas and inspiration.

 

You might want to make a Pinterest board with visual references for how you want your logo or website to look, to later send to a designer. Or you could make a board to collect inspiration from the brands and business people that you want to emulate.

 

You can also use Pinterest to build a vision board for a launch event, specific campaign, product line or to keep an eye on your competitors. Depending on what it is, you’ll also have the ability to make your board private so that no one else can see all the magic that’s going on behind the scenes.