It Pays to Combine Social Media and Search Engine Marketing

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In fact, a good way to learn about social marketing is to  Smarketo Review  research celebrities. Follow them on Twitter and Facebook to see what types of marketing messages they are sending. Chances are you won't find Ashton Kutcher constantly promoting Nikkon cameras. Instead, he shares tidbits of his personal life and interacts with his fans. Another option is to follow O.C. businesses engaging in social media marketing. Facebook is a great place to locate local companies. Just type in 'Orange County California' via the search feature and you'll be presented with a long list of choices.

Mayor Teresa Jacobs has a fan page. The City of Orange County uses Facebook to promote local events and community meetings. Dozens of local real estate agents participate in social marketing, as do restaurants, nightclubs, day spas, pet groomers, and hair salons. You can learn a lot about what to do and what not to do by following local businesses. While it may seem easy to engage in social marketing it requires a commitment to interact on a daily basis. After all, social marketing literally requires companies to be social with their fans and followers. This venue is about fostering relationships. Those who take time to engage in conversations will build a loyal customer base they can tap into for years to come.

Before diving into social marketing it is smart to conduct research and enroll in a marketing training course. Doing so can save time, money, and frustration. Another option is to work with a social media marketing consultant. These professionals can help develop a strategic plan that incorporates a variety of Internet marketing strategies to maximize results. While Facebook and Twitter are considered the top social networking venues, other powerful strategies exist. These include local search directories, social bookmarking, and publishing comments to like-minded blogs.

 

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