Avoiding Stress

[sasi kumar]

You could just say, "Well, said marketers just need to get 'back to the basics'." But what the heck are the basics? The Four P's, which were already outdated when I last took a Marketing course in the late 1990s? Mass media driven advertising? What is this, 1975?We need a better way to manage all this. As much as humans like to elevate themselves to some Love Commands Review superior level to other living organisms on this planet, the hard truth is that we are just another species of animal. Sure, we can talk, walk upright, surf the internet, and do a slew of other things that are only possible with our advanced brain structure. But we all still have basic needs like safety, food, shelter...y'know, all that stuff at the bottom of Maslow's Triangle.

I just spent the better part of three days in Las Vegas, NV for Interop 2010, managing the set up for a local business here in Austin and then manning the booth for most of the first day. In my career, I have managed many dozens of trade shows. Most of those were for small companies, and across the various companies we consistently struggled to drive sufficient booth traffic with various giveaways, in-booth talent, live demos, contests...you name it; we probably tried it.This time, we decided to try one of the few things that I have seen work in the past: Free Coffee. I must say, the results were overwhelming through the first day. Why did it work? We marketed to the "Inner Animal", as I like to call it.

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