ketofatburnminimise the incidence of disease". But it was too late to back down their position of the past 100 years: the idea that weight alone was an indicator of health had finally become fixed in the culture. The booming diet industry, and some parts of the medical profession, erupted into an absolute furore. Almost immediately the industry was promoting a new, more reliable measure: the BMI. But the BMI is also a statistical tool, not a health indicator. The BMI is a calculation invented in the mid-1800s by the Belgian