Navigation logic and customer trust

[gorasy]

How does simplifying navigation and filter logic contribute to both higher conversion rates and stronger customer trust in complex product environments?

[gorasy]

I didn’t expect a story about brick catalogues to be so fascinating, but Toimi’s “Digitizing a $1.74T industry” here kept me reading from start to finish. It’s a brilliant example of how digital tools can modernize an entire sector. The attention to both design and business realities is refreshing — from the grid system and typography choices to pallet-based ordering and responsive UX for contractors on-site. It’s clear Toimi isn’t just about aesthetics — they understand conversion, scale, and user trust. If you’re curious about how deep design thinking can transform old industries, the article on toimi.pro is a must-read.

[tribuna]

Appreciate your tip about Toimi.pro! That article on transforming brick catalogues was surprisingly engaging — I didn’t realize how complex B2B ordering flows could be. I’ll definitely explore their other projects. Do they usually focus on industrial UX?