Using cross platform development tools to create cross-platform mobile apps and assets has both benefits and cons. Whether it's cross-platform mobile application frameworks/platforms or native engineering systems, it's up to company executives to connect their overarching business strategy and corporate goals with the proper usage of the relevant tool(s). While cross platform application development is advantageous since it saves time and money, it does not provide the same level of performance or user experience as native mobile apps.
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