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Fairtrade standards: Producer Standard, Trade Standard, Product Standard and But who is setting these standards and what is the role of Max Havelaar.guidelines for general use of the Mark and the term Fairtrade and then go to certification logo, the instructions given in these guidelines must be adhered to. Fairtrade International 2016. FAIRTRADE Mark Guidelines. 34. This section covers use of the. FAIRTRADE Mark on food and drinks. A separate section. To find which one your business is eligible to use, it's best to start with our Multiple Ingredient Product Policy, which can be found on the standards page. The Trademark Use Guidelines provide detailed information on the appropriate use of the trademarks owned by Fairtrade International, including the Fairtrade FTUSA Label Use Guide Manufactured Products: Apparel and Home Goods. rev_2 5/19/16 SECTION 2: GENERAL USE GUIDELINES will be given only in very extreme cases that do not harm the integrity of the Fair Trade Certified logo,. The FAIRTRADE Certification Mark is the most widely recognised ethical mark globally. Designed as a detailed reference resource, it is essential to read Part One of the guidelines for general use of the Mark and the term Fairtrade and the relevant sections for specific use according to need. Fairtrade logo The FAIRTRADE Mark is a registered certification label for products sourced from producers in developing countries. For guidance on how to use the FAIRTRADE Mark on packaging and to receive the image files, you can