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APS Vision & Values Brand Guide – January 2014. 3. TABLE OF CONTENTS. APS VISION AND VALUES BAR. Standard Format . APS Identity Standards. In-House Guide to District Standards for Written Communication. Celebrate the 8 essential goals toward better education for the APS Standard Logo. Learn APS: THE CLOUD-READY STANDARD. An app packaging standard for accelerating distribution and maximizing cloud revenues. 1 Jan 2016 Entities of the University may not create their own logo and must follow university branding standards. The APS logo should be used on all school district communications, For standard communications, choose a common serif font (like Times New Roman or APS members wishing to use the APS logo on their business cards, stationery, signage and/or website should register for the free APS Member Identity ProgramUsage. The APS logo is a Registered Trademark of the American Physical Society. APS divisions, departments, and units may use the authorized APS logo in The Official APS logo is a registered trademark with the US Patent Office as well as the There are no standards for its placement other than the logo must be logo. Please review and implement the following guidelines to ensure a consistent application of the APS visual identity across all media platforms in both