What is an Immersive Experience And How Do You Create One?

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Studies also show companies that prioritize experiences over products/features have a 200% greater likelihood of referrals and 25% more customer loyalty.2

So no matter what business you’re in, delivering a delightful user experience to your customers might be one of the most important things you do.

For app marketers seeking to create immersive experiences, this often means finding ways to enhance people’s lives by blurring the lines between reality and the virtual world.

Continue reading to learn how top companies are creating immersive experiences or jump to our infographic for ways your company can too.

What is an “Immersive Experience?”
An “immersive experience” pulls a person into a new or augmented reality, enhancing everyday life (by making it more engaging or satisfying) via technology. They often use one or more technologies linked together.

Immersive experiences look and feel different depending on where and how they are applied – an art exhibition vs. a mobile app AR for example – but all seek to enhance daily life through technology.

Here is some of the technology that is most frequently used Colombia Phone Numbers List to create immersive experiences.

5 Types of Immersive Technologies (+ Real-World Examples)
The technologies available to us today make it easier than ever to create immersive experiences that people love. Here are some of the most common types and examples of how brands have used them successfully.

Augmented Reality
Augmented reality (AR) uses technology (like a camera and screen on a smartphone) to add a computer-simulated layer of information on top of the real world. AR can be considered an enhancement of the world around you – rather than creating a new virtual world like VR, it simply adds (or subtracts) information that is already there.

The Skyview app is a great example of AR in action, allowing you to see where constellations are in the sky in real-time as you move your phone around:

For mobile marketers, AR is hot right now… the market has grown 106% in the last 3 years alone and is expected to grow another 20% by 2021.4

Virtual Reality
Virtual reality (VR) immerses the user inside a digital simulation they can interact with. Stimulating as many senses as possible is key to ensuring the user feels like they really are in that virtual environment. And most VR experiences (but not all) will use special hardware to do so.

Google’s Expeditions is a great example of mobile VR in action, offering users the opportunity to explore imaginary worlds:

VR has the potential to be a huge disrupter in the near future for marketers of all kinds. PwC predicts that it (and AR) could add $1.8 trillion to the global economy by 2030.5

Mixed Reality
Mixed reality (MR) is an enhanced version of AR, tying in elements of VR as well. It often integrates entire virtual objects into the real world vs. simply adding information, with the goal of creating an even more immersive experience than AR could alone.

Time’s Immersive app mixes the virtual world and the real world with objects in your home (like your kitchen table) to bring experiences to life:

The MR market is currently in hypergrowth—expanding at a compound annual growth rate of 71.6% according to Allied Market Research.6

Digital Twins
Digital twins are near-exact virtual models of real-life objects, processes, or systems.

They are most commonly used in manufacturing or engineering to simulate physical things for the purpose of optimizing or studying how they behave before building them.

For example, NASA uses digital twins to monitor and optimize satellites in space from the ground and Mercedes uses a digital twin to optimize the performance of its F1 cars.7

But other applications include healthcare or even digital recreations of entire cities.

360º Content
360º content is a photo or a video you can “explore.” As the name suggests, 360º photos and videos are shot in every direction at the same time and let you rotate the viewing angle to see what’s “around you” as you view the video/picture.

A great example of 360º content is how Expedia created a series of videos on different travel destinations, immersing the viewer in each location:

Video Player

Over half of marketers agree that video has the greatest ROI of any marketing content.8 360º content is an important immersive marketing tool for mobile marketers for the same reason.

Strategies That Help You Create an Immersive Experience
Making an experience more immersive is like trying to find ways to make a recipe taste better. There are lots of different ways to do it and they’re all subjective — but there are certain flavor combinations and elements that are known to work well together.

Here are some ideas and strategies that will help you create a more engaging experience with the immersive technologies above.