HOW TO REACH YOUR IDEAL CUSTOMER IN 5 STEPS

[Alex Samuel]

from the very beginning. And this question haunts many: how to attract a client with whom it will be really pleasant and productive to work? As always, you need to start from the base.

1. Find out who he is
If you don't know who your ideal client is (what his budget is, what he expects from you, what he is looking for), it is almost impossible to attract him.

So, you need to draw up a portrait of the ideal client. Basically, this is similar to what you should be doing when building your target audience.

You need to learn about him and basic things, such as age, gender, area of ​​employment and salary level, position, needs, desires and fears, and understand his behavioral characteristics.

If you find it extremely difficult to compose such a portrait, you will have to conduct surveys and audience research. Start with the clients you already have. Interview them.

2. Decide where you can meet the ideal client
Each client you work with will be unique in their needs and the products they need.

Fortunately, there is one thing that all customers have in common ... they are online.

Online advertising is the most effective way that exists today to connect with customers. With a few ads, you can collect enough potential buyers.

A customer portrait will help you set up your ad targeting, and while it is unlikely that every lead will meet the ideal customer criteria, they must still be found.

3. Create the right ad
First of all, people want to be heard, understood and taken care of. Think of any domestic quarrel. Typically, it arises from the fact that someone feels misunderstood or ignored.

The same principle applies to marketing campaigns. Good marketing appeals to your audience and makes them feel understood, heard, and cared for.

Use a client portrait where you might have detailed fears and potential disappointments. And prevent them.

4. Show potential clients the benefits of working with you
You've pointed out your client's problems against the deal slickukdeals(.)com, but don't leave them unresolved for too long.

This is where many marketers make the big mistake: they jump straight into listing the specifications of a product or service.

But the point is that the customer cares little about the product or service. He is interested in what they can give him.

So show the benefits: What will people get when they use your products or service? What will their daily life look like after they use your product / service?

These are the things you can focus on in your advertising.

How to attract the perfect client
5. Prove your worth
Once you've shown the customer the benefits of working with you, they'll be ready for the next step - seeing your value and benefits.

Lead magnets are a great way to offer value to a customer with less risk to them.

Lead magnet is not the main offer, but it should be the first step towards it.

If you can get to know your customer, meet them where they are, and show them that your product will benefit them, you will not only attract your ideal customer, but also turn them into a permanent one.