Common Marketing Mistakes that can Seriously Harm a Business

[Alex Samuel]

Illiterate marketing activities can do business no less than incompetent management and external crises. Below are the most common mistakes that can bury your business:

Misunderstanding of the value of CPA (cost of attraction). To determine exactly what costs the campaign requires, it is best to consider CPAs. A common problem is that many companies simply cannot correctly calculate this parameter. To avoid this, it is worth sharing the budget without putting everything in one “basket” and launching small trial campaigns for a preliminary assessment.

Ignorance of the conversion parameter. It is important to clearly understand how many of the resources attracted by visitors turn into a useful conversion. And in the case of a low conversion rate, determine what exactly failed even in seo cases redleos(.)com/pk/seo-services-in-islamabad/.

Inability to draw up a long-term advertising budget and creating a development strategy. Long-term planning is not only to calculate how much money to “lay out” on different advertising platforms. This is a task that requires an understanding of many factors and analysis of a huge amount of information.

Lack of retargeting for resource visitors and subscribers. Retargeting is aimed at retaining customers who visited the resource, activating the activity of its return again. The numbers and statistics themselves are nothing, if the buyer does not return to the site, then there will be no development.

Wrong goal setting. Often, marketers operate with rather spatial goals, such as "increase traffic", "increase the number of reposts", and so on. Such vague goals will not give you an understanding of the success of your event, besides, the feasibility of such actions is very controversial, because in themselves such goals do not carry any meaning in themselves, and their achievement will cost you just the time spent.

Weak social marketing. Social networks have become an integral part of the marketing promotion redleos(.)com of goods and services, if, among all the other tasks, you missed the correct social construction of your external image in social networks, there is a big risk that the potential audience will not want to use your goods or services, having found a more “social open and a friendly "alternative".